NEWS

  • Welcome to the Team – Eric Lipton

    We are proud to welcome PSIA-AASI National Team member Eric Lipton to our team. Eric will be joining SNOW as the Managing Director for the Conversion & Growth Partner Program business and will take an active leadership role in the management and future direction of the...

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    Ski Area Marketing in the Age of Millennials

    Each time a new generation transitions from adolescence into adulthood, the other generations often struggle to understand why they do what they do and like what they like. For ski areas trying to connect with the enigmatic Millennial generation, the disconnect has been particularly frustrating. A...

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  • Welcome Genting Resort Secret Garden, China

    We are proud to announce our most recent partnership and welcome Genting Resort Secret Garden in Chong Li, China. Considered by many to be the top ski area in China, Secret Garden is scheduled to host the 2021 FIS Freestyle Ski and Snowboard World Championships and...

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  • Improving Your Process Can Improve Your Guests’ Satisfaction

    Last week, I had the pleasure of speaking on a panel at SANY-PSAA alongside Bonnie Koschir of Holiday Valley, Dustin Kapustiak of Bear Creek Resort, and Scott Hannah of Guest Research, lead and moderated by Charlies Blier of Camelback Resort. We dove into suffering Net Promoter...

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  • Facing The Millennial Challenge

    If you have been attending any of the NSAA shows over the past few years or have read any of the trade journals, you know that “Millennials” has become the new industry buzzword.  The term used to describe the generation of anyone who was born in...

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  • Congratulations to Mont Saint Sauveur

    Congratulations to our partners at Mont Saint Sauveur on recently winning the Quebec Ski Area’s Association’s equivalent to the Conversion Cup – The New Skiers Conversion & Retention Award for their beginner programs across the resort network.  By implementing the Terrain Based Learning approach in their...

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  • Big SNOW America Coming to American Dream, New Jersey

    Hit the slopes 365 days a year at North America’s First Indoor Ski and Snowboard Park opening at American Dream New Jersey   New Jersey, April 25, 2016 – World-class developers Triple Five and resort operating group SNOW Operating are proud to announce North America’s first...

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  • Priority Rules: Strengthening the Relationship with Your Ski & Snowboard Schools

    The relationship between ski area management and ski school management is a symbiotic, if not delicate, balance:  They value each other’s role, acknowledge each other’s talents, and recognize there can’t be one without the other.  At the same time, there may be a subtle disconnection based...

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  • Prinoth and SNOW Announce Long-term Partnership

    PRINOTH and SNOW Operating are proud to announce their long-term partnership making PRINOTH the official “Grooming Partner” of SNOW’s Terrain Based Learning Program. Under this new partnership SNOW Operating will work with PRINOTH on the improvement and development of grooming machines designed specifically for the needs...

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  • What’s the ROI on TBL?

    Probably the number one question we get asked from our potential resort partners when it comes to our Terrain Based Learning Program™ is “So, what is the ROI?” While philosophically we all acknowledge the need for change and the obvious guest experience improvements that utilizing TBL...

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  • The Conversion Cookbook & Process Improvement

    We all know that attracting new participants is a critical ingredient to the long-term success of our business, but in the annual rush to get our operations ready for winter it’s easy to loose site of just how much a priority your beginner guest experience really...

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  • PSIA-AASI + Snow Operating Work Together to Grow Skiing and Snowboarding

    The Professional Ski Instructors of American and American Association of Snowboard Instructors (PSIA-AASI) have signed an agreement of understanding with Snow Operating, provider of the Terrain Based Learning (TBL) program, to work together to grow the sports of skiing and snowboarding by more easily and effectively...

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  • Process Cycle Efficiency: How Do You Rate?

    How much time do guests actually spend in the “Fun Zone” at your resort, and how much time does it actually take to provide them with that experience? A simple mathematical approach can help you identify where to add, subtract and even work a little magic...

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  • The Power of Process Mapping

    We all know the ground work for winter season success starts with good summer planning. You may have the greatest learning programs and terrain, and the friendliest frontline staff, but you might not be realizing all the little (and big) interruptions and irritations your guests may...

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  • conversion cup killington

    Killington Wins 2015 NSAA Conversion Cup

    Congratulations to our partners at Killington Resort for taking home the 2015 NSAA Conversion Cup Award at the NSAA National Tradeshow & Convention in San Francisco. The Conversion Cup is given annually to one resort recognizing their excellence in beginner programs and conversion. Killington has been...

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  • nsaajournalterrainbasedlearning

    Shaping Success

    Terrain Based Learning™ Amps Up Beginner Fun National Ski Areas Association (NSAA) Journal, 2013

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  • Cutter’s Camp

    Cutter’s Camp Reshaping The Resort Business, Transworld Business, 2013

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  • “Improving the guest experience by focusing on fun.”

    ~ SNOW Operating

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  • Congratulations to our Partner, Camelback Mountain Resort

    Congratulations to our Partner, Camelback Mountain Resort

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