Last week, SNOW Partners welcomed over 20 resorts from across North America to its 12th Annual SNOW Partners Immersion Summit at Mountain Creek, NJ. The four-day event included high-caliber education; a tour of the guest journey at Big SNOW American Dream and Mountain Creek, NJ; and a slate of recreation activities for attendees to enjoy.
This year marked the first Immersion Summit to include the broader SNOW Partners network, bringing together partners from SNOW Operating, SnowCloud, and SNOW Triple Play.
Education sessions delivered a dynamic mix of innovation, guest-centric thinking, and practical solutions for the upcoming season’s challenges, with topics ranging from technology and artificial intelligence to snowsports initiatives and the guest experience.
Attendees had ample opportunity to connect through a variety of events, including indoor skiing and riding at Big SNOW American Dream; a New York City harbor cruise dinner; karaoke, a long-standing Immersion favorite; golf at Great Gorge Golf Club; and mountain biking and ziplining at Mountain Creek.
Immersion once again proved to be a meaningful opportunity for resorts to engage with the SNOW Partners network, offering a chance to collaborate with like-minded leaders who share a commitment to innovation and elevating the mountain experience.
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