Each time a new generation transitions from adolescence into adulthood, the other generations often struggle to understand why they do what they do and like what they like. For ski areas trying to connect with the enigmatic Millennial generation, the disconnect has been particularly frustrating. A huge demographic, Millennials will be a significant sustaining factor for the ski industry for years to come. What can we do to convince more of them to give skiing and snowboarding a try?
We tried to start to answer this question in our recent article “Growing Snowsports in the Age of the Millennial” from the Winter 2017 issue of the NSAA Journal.