HUGH REYNOLDS

HUGH REYNOLDS

Chief Marketing Officer

Hugh oversees marketing and sales for all of SNOW Partners’ various businesses and works with SNOW Operating’s partners on helping to attract new guests to their resorts. Hugh brings more than 20 years of marketing and sales experience to the SNOW team. Prior to joining SNOW in 2014, Hugh was the Director of Marketing & Sales for Mountain Creek where he got his start in the industry in 2009.

Hugh has a deep understanding of marketing lifestyle sports and active recreation and works regularly with SNOW Operating’s partner resorts to consult on their marketing and product planning.

Hugh is regarded as a thought leader in the areas of resort marketing and product and pricing strategies. Hugh frequently speaks as an industry authority on the topics of marketing and growing the sports. Hugh is a member of the National Ski Area’s Association Conversion & Growth committee and in 2019 he was recognized with a Ski Area Magazine SAMMY leadership award for contributions to the growth of the industry.