Priority Rules: Strengthening the Relationship with Your Ski & Snowboard Schools

Priority Rules: Strengthening the Relationship with Your Ski & Snowboard Schools

The relationship between ski area management and ski school management is a symbiotic, if not delicate, balance:  They value each other’s role, acknowledge each other’s talents, and recognize there can’t be one without the other.  At the same time, there may be a subtle disconnection based on different objectives, different motivations, different people to please, and even different interpretations of success.  Sound familiar?

Over the past five years we’ve had the privilege of working with numerous ski resorts on the implementation of our Terrain Based Learning program.  During that time we have noticed that regardless of region or resort size, a lot of the same issues come up.  Among them is this one question we almost always get asked by the resort management: “Why do I have such a hard time relating to my ski school?”

If you ask us (and as stated above, more than a few of you have) it comes down to a simple difference of priorities, and once you understand what drives your ski school personnel you can then begin to strengthen your relationships with them.

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